The Algorithms are Weak! Now What? Video Ads Best Practices with Matt Johnston and Mandy McEwen

If you're not using video ads, you're missing out. Simple as that.On today's episode, host Mandy McEwen sits down with Matt Johnston, the CEO & Founder of Guide Social, to talk about building a video ads strategy and why algorithms seem to favor video ads more than other types of ads. Ever found yourself struggling to get a jingle out of your head? That's the power of video advertising. Gone are the days when ads were all about static News Feed images. Today's buyer is more interested in ads that contain movement and sound - both of which are found in video ads.There has never been a better time than now to experiment with video advertising. Tune in to discover how the video ad landscape is changing, the latest trends, and how to create visuals that improve reach and engagement.IN THIS EPISODE, YOU'LL LEARN:Why you need video in your advertising strategyThe current landscape of video advertisingUnderstand that video is the fastest route to a conversionWhat a great video ad looks likeHow to create video ads for all the major social media platformsAd testing: conversions per impressionTips on how to create great video ads on a budget Why video ads are the future of digital advertisingLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mattjohnstononline.comMatt’s YouTube Channel Book - Producing Empathy: The Secret Method I Use to Get 100 Million Views on Videos OnlineThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack