Secrets of a Tik Tok Marketer with Gavin Bell

Thinking of utilizing TikTok marketing for your business? Not sure whether to go for organic content, paid advertising, or influencer marketing?On today's episode, host Mark de Grasse sits down with Gavin Bell, the Founder of Yatter, to talk about marketing on TikTok. Gavin explains that success on TikTok combines compelling creativity with data-driven optimization. TikTok users prefer raw and engaging videos over the highly edited videos that brands typically use on Instagram or Facebook. If you're not using TikTok's engaged audience to market your brand, you're missing out on the over one billion monthly active users.Listen in to learn how you can take advantage of one of the world's most popular apps and what you can do to strike the perfect balance between authentic creativity and marketing.IN THIS EPISODE YOU'LL LEARN: The evolution of earned and paid social media marketingHow to advertise on TikTokUnderstand that the best TikTok ads don't look like ads, but they still need to convertEssential TikTok content ideas that actually workThe type of businesses that should not be on TikTokHow to use TikTok-style ads on other social media channelsWhy you never want to sell on your TikTok feedLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Connect with Gavin on LinkedInWeareyatter.comGavin's InstagramOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack