Personal Branding for Doctors and Other Professional Services with Rosella Papale

How would you react if you learned your doctor was a social media influencer? On today's episode, host Mark de Grasse sits down with Rosella Papale from Briggs Hub to discuss creating memorable brands for the more "serious" professionals. Rosella is a trained medical doctor and a brand marketing nerd on a mission to bring brands to life for entrepreneurs and medical physicians.Nurses and doctors are now on social sites like TikTok lip-syncing and educating their patients. But is this act eroding patients' trust? Rosella believes it does the opposite. Social media is the place to build trust. And there's no better place to build that trust than the testy waters of TikTok.Listen in to learn how medical practitioners are building trust through social media - and how marketing and personal branding can work together. IN THIS EPISODE, YOU'LL LEARN:Elements of branding in marketingPersonal branding for doctorsHow doctors are using TikTok to educate patients Should you have a website for your personal brand?Tips for creating content for your brandBrand personality and how to build an unforgettable brandActions that can potentially kill your brandEthical personal branding for doctorsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Higgs-hub.comConnect with Rosella on InstagramHiggs Hub on InstagramOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo...