How Digital Marketers Can Use LinkedIn to Connect With Their Ideal Clients with Mandy McEwen

If you’ve only ever used the free version of LinkedIn, you’re missing out on a really powerful way to get in front of your target audience.   In today’s episode, host Mandy McEwen talks up (and breaks down) Sales Navigator, LinkedIn’s sales prospecting tool. Everybody’s got a LinkedIn profile, but not everyone realizes how limiting it is when it comes to sales prospecting. Sales Navigator allows you to get very specific and build targeted lists of individuals and companies you want to connect with. You can also set up alerts to get notified when things are happening with those people. You can actually control your feed. On the free version, you have to sift through to get to the good stuff. Sales Navigator is a whole new experience.   Listen in for some of Mandy’s biggest tips on Sales Navigator and why she firmly believes it’s a must-have, especially if you’re in B2B.    IN THIS EPISODE YOU’LL LEARN: How to leverage industry-specific polls with first degree search lists  How to keep your sales prospecting separate from general connections Tips for building out highly-targeted lists of second/third degree connections Mandy’s secret formula for getting in front of people and getting a response   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Get a 60 Day Trial of  LinkedIn Sales Navigator Connect with Mandy on LinkedIn    OUR PARTNERS: 7 Levels of Scale Workbook Free training from BotBuilders Create an online store with Wix Sales and Marketing Automation with Keap Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!