Getting into the Minds of Your Customers with Josh Wilkinson

What is metacognition, and does it have a place in modern marketing? On today's episode, host Mark de Grasse sits down with Josh Wilkinson, the Founder of Ascend Ventures LLC, to talk about metacognition and its application to Marketing. Metacognition is essentially thinking about thinking. It's a fancy word for being aware of what you are doing and, more importantly, why you are doing it. As a marketer, no skill is more valuable than self-knowledge. And the more experienced marketers understand this simple fact: good thinking is expensive. But bad thinking costs an arm and a leg.  Listen in to discover how metacognition can help improve marketing results. The goal is to get marketers to scrutinize their own thinking and understand what they know and don't know.IN THIS EPISODE, YOU'LL LEARN:What is metacognition?How to systematize your thought processWays to turn problems into opportunitiesSuccessful sales: the more frustrating the problem, the easier the saleHow to conduct a root cause analysisWhy you need to disqualify prospects fastWant to know more about an organization? Talk to the JanitorLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Joshwilkinson.comConnect with Josh on LinkedIn Josh’s Email - [email protected] PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5...