EP79: How To Handle Large Audiences Across Multiple Platforms with Carey Polis of Bon Appétit

What do shallots have in common with digital marketing? Well, when you put Bon Appétit between the two—they have everything to do with engagement, traffic, and sales. In this episode, Jenna talks to Carey Polis, Digital Director at Bon Appétit about if all of their social engagement is driving sales, how they’re handling the growing pains in such a large audience spike, and their email strategy.

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