EP34: Robert Skrob, Owner @ Membership Services Inc. on the Value of Recurring Revenue Streams for Your Business

How do you create a successful monthly recurring revenue model? By joining your members in their transformation instead of selling them a list of features.

In this episode, Robert Skrob, President and Owner of Membership Services Inc., explains how he creates MRR models for billion-dollar companies. He tells us how to stop overwhelming prospects, the most important retention points during the member journey, and the ultimate red flag of unhappy customers.

IN THIS EPISODE YOU’LL LEARN:

• How to know when it’s the right time to add a recurring revenue model to your business
• The common mistake businesses make when marketing their MRR model and how to avoid it
• Why the first 90 days of a member’s journey needs to be choreographed for increased retention
• The 3 key KPIs to track for MRR: member acquisition cost, 90-day retention rate, and lifetime customer value

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Robert’s Website

Robert on LinkedIn

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at  DigitalMarketer.com.