EP32: Jon MacDonald, Founder @ The Good on Data-Driven Conversion Success

How can you improve your brand’s value and increase conversions? With data.

In this episode, Jon MacDonald, Founder of The Good, sat down with us to talk about data-driven conversion success. He explains how data drives decisions and how to use that data to increase your brand’s value and improve your website’s optimization.

IN THIS EPISODE YOU’LL LEARN:

• How Jon has seen online buyer behavior change over the past few years
• The tools for data collection that will optimize your landing page and checkout form
• The features and information that can improve your brand trust and increase conversions
• Jon’s favorite optimization success stories and his key takeaways from each experience 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Jon on LinkedIn

The Good

Hot Jar

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