What is PR Smith’s SOSTAC® Plan and why should you be using it?

If you have ever studied marketing you will have come across . But what is SOSTAC® and how can you use it to improve your results in a digital world? Daniel walks us through this daddy of marketing planning systems with a specific focus on how it can be applied to define and improve your digital marketing campaign planning and processes.   Useful resources: Download the Target Internet Content Marketing Calendar Useful books by PR Smith   is a registered trade mark of PR Smith. For more information on SOSTAC® Planning & becoming a SOSTAC® Certified Planner visit