Employee Advocacy At Scale with Hootsuite Amplify

Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite Amplify to engage senior staff advocates to help spread the word on the University’s amazing research and campaign initiatives. Based at the largest single-site university in the UK, Alistair shares with us how his communications team went about persuading influential members of the University’s community to engage with their advocacy programme.