Ben Guttmann on Simplicity

In today’s world, marketing and advertisements are cluttered and busy. With so much information being thrown at us every day, how are you supposed to put out strong marketing strategies that actually catch people's attention? According to Ben Guttmann, author of the forthcoming book Simply Put, the answer is simple, clear messaging that doesn’t try too hard. Ben is here to talk about his start in marketing, his five-part framework for simplicity, and more. This week, episode 196 of The ...