Episode 7: The Latest Look at the Changing Beauty Landscape

More than nearly any other fast-moving consumer goods (FMCG) sector, the beauty industry is guided by trends. And more than ever, trends are starting small and growing into something far more mainstream. So how can brands and marketers understand what’s a fad and what’s a trend that will stick around for a while? This episode of The Database dives into three trends that are transforming the beauty and personal care industries and much more. Our guests on this episode include Jordan Rost, VP, Consumer Insights, Nielsen; Cheryl Grace, SVP of U.S. Strategic Community Alliances and Consumer Engagement, Nielsen; Mariko Carpenter, VP of Strategic Community Alliances, Nielsen; and Devon Bergman, CEO and co-founder of Social Standards.