Episode 4: A Look at What's Driving Modern Health and Wellness

Americans are striving to be healthier—and that means they’re growing more concerned about everything from the ingredients in the products they buy to the way they take care of their overall well-being. Health and wellness means something different for everyone. For example, 63% of us are trying to eat healthier. For 47 million households, it means managing an ailment with diet. It’s also about the ingredients we buy. For example, 20% of Americans say that probiotics are important to them. In this episode of The Database, a podcast from Nielsen, we’re delving into what’s driving the changes we see in health and wellness, talking about what modern health looks like for different generations and illuminating areas where manufacturers and retailers can capitalize on whitespace opportunities. Our guests on this episode include Kirsten Londono, SVP of Nielsen’s Growth & Strategy team, Matt Lally, Manager in Nielsen’s Fresh Growth & Strategy Team, and Alexander Gillett, CEO of HowGood.