Episode 3: Getting Into the Spirit With Holiday Media

Whether it’s the sound of holiday hits on the radio or holiday movies or TV programming, media plays a big role in getting us into the spirit of the holidays at the end of the year. By the beginning of December, around 500 radio stations across the U.S. switch to an holiday music format. When it comes to TV, almost 100 million homes across the country tuned in to some kind of holiday programming last year. And these numbers highlight the opportunities radio and TV provide for brands and advertisers to reach eager holiday shoppers. This episode of The Database, a podcast from Nielsen, dives in to media around the holidays. A group of experts explore the role radio and TV play in getting us into the spirit, who’s consuming holiday programing, and the opportunities holiday programming holds for programmers—and advertisers. Our guests on this episode include Jon Miller, VP, Audience Insights, Nielsen; Peter Katsingris, SVP, Audience Insights, Nielsen; Sal Tuzzeo, VP, Watch Communications, Nielsen; and Jess Aguirre, SVP, Media Research and Consumer Insights, Hallmark.