Episode 2: Navigating Change in the U.S. FMCG Industry

Disruption. Change. Evolution. Digitization. All of these words factor into the equation that’s shaping the U.S. fast-moving consumer goods (FMCG) industry. The way consumers shop is changing, and that change is being driven by much more than just e-commerce. In fact, in the third quarter, e-commerce accounted for about 8% of total retail sales in the U.S. That will certainly change over time, but so will other things. In this episode of The Database, a podcast from Nielsen, a group of experts weigh in on the various changes that are taking place across the FMCG space, highlighting their effect on sales as well doorways to growth opportunities. Our guests on this episode include Jordan Rost, VP of Consumer Insights, Sarah Schmansky, Director in Nielsen’s Fresh Growth & Strategy Team, Matt Lally, Manager in Nielsen’s Fresh Growth & Strategy Team, and Ameneh Atai, SVP of Business Development for the Nielsen Marketing Cloud.