Episode 19: The Business of Podcasting

Big things are happening in the podcast space. But are podcasts ready for prime time from a business perspective? On this episode, we’re exploring the business of podcasts: Who the players are; how content gets distributed; what the advertising options look like; and how data is growing in importance in podcast ad campaigns. Our Nielsen guests on this episode include Bruce Supovitz, SVP of National Audio Services, Nielsen Audio, Tony Hereau, VP Client Analytics, Nielsen Audio, Brendan Monaghan, CEO of Megaphone, Damian Garbaccio, EVP, Nielsen Media, James McNamara, SVP, Nielsen, and Rachel Lowenstein, Associate Director at Mindshare.