Episode 15: Young, Digital and Social—Connecting with Today’s Hispanic Consumers

This episode of The Database explores who today’s Latinos are—their demographics, language preferences and technology use. In addition, we explore how data can help brands authentically connect with Hispanic consumers. Our guests in this episode include Stacie Di Armas, VP of Strategic Initiatives and Consumer Engagement at Nielsen; Norelie Garcia, Head of Corporate Communications for AT&T Latin America’s Rio division and a member of Nielsen’s Hispanic Latino Advisory Council; and Andrea Pimienta and Kelly Castellon, co-leads of our Hispanic Organization of Leaders in Action, also known as HOLA.