Episode 14: What it Takes to Be a Brand in Today's Market

On this episode, we’re exploring what it takes to be a brand in today’s marketplace, as well as how brand marketers can use consumer data and technology to their advantage when it comes to engagement and campaign execution. We’ll also explore the private-label space, where the tides have been shifting away from multinational brands in recent years. Our guests in this episode include Leslie Wood, Chief Researcher at Nielsen Catalina Solutions, Linghan Wang, Senior Manager of Research and Development at Nielsen Catalina Solutions, Brett House, VP of Product Marketing and Strategy at Nielsen, and Lauren Fernandes, Manager of Strategy and Analytics at Nielsen.