Episode 11: Meeting Today’s Multicultural Consumers

This episode explores the multicultural consumer of today. We learn what drives African Americans, Asian Americans and U.S. Hispanics to spend, what categories they outspend the general population, why they’re such important consumers for brands to pay attention to and how marketers can reach and engage these shoppers. Our guests on this episode include Cheryl Grace, SVP of U.S. Strategic Community Alliances and Consumer Engagement, Nielsen; Mariko Carpenter, VP of Strategic Community Alliances, Nielsen; Stacie de Armas, VP of Strategic Community Alliances, Nielsen; Vanna Tran, Director of Multicultural Growth and Strategy, Nielsen; Andrew Mccaskill, SVP of Communications for Diversity & Inclusion, Nielsen; Gorki Delossantos, Director of U.S. Media Communications, Nielsen; and Wilburt Carpenter, Manager of Events and Industry Partnerships and Co-lead of the SABLE employee resource group, Nielsen.