The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World

• Instagram is testing Ethereum-based Non Fungible Tokens with a handful of creators and collectors such as the Gary Vees of the world.
• NBCU’s metaverse play - NBCU views immersive virtual experiences as a way to connect consumers and content.
• Trade Desk reports massive increase YoY revenues and added five partners to a key initiative.
• Netflix floats the possibility of ad-supported subscription plans.
• Video game publishers are becoming advertisers.
• Brands are reimagining their approach to advertising in the cookieless world.
• DRM - Data Relationship Management.  If you’re a marketer, get used to this new acronym, as you’ll be using it soon.

Links:

Instagram Tests NFTs: Targets Creators, Collectors

https://www.mediapost.com/publications/article/373708/instagram-tests-nfts-targets-creators-collectors.html

NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation

https://www.mediapost.com/publications/article/373733/nbcu-embraces-that-metaverse-thing-touts-it-as.html

Trade Desk hits $315 million in revenue.

https://apple.news/AMyQuhGiwN1Gw4iUrX6rtSw

NetFlix could launch ad supported option by EOY.

https://www.mediapost.com/publications/article/373782/netflix-could-launch-ad-supported-option-by-the-en.html

Game Developers Angling to Be Media Owners

https://apple.news/Apj1zbUgtMiWtaVX-S8sFWQ

Crumbling of the advertising cookies brings new recipe for customer engagement

https://apple.news/AZ4q-BTRtRHiazdN_F84ZAg

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