What Should Leaders Care About? - Mike Cohn

One way to increase energy is to ensure teams have what London Business School Professor Lynda Gratton called an igniting purpose. No one’s passion is ignited by “meet the important deadline.” Similarly, a bonus for meeting a deadline may motivate in the short term but bonuses do not ignite passion. Passion is ignited when team members share an intrinsic purpose.They can envision users’ lives being improved by what they’re building.