Go-To-Market Strategies For New Products and Services

Go-To-Market Strategies For New Products and Services In short, a GTM is a comprehensive plan for introducing a new product or service to the market. A GTM differs from a marketing strategy which is a long-term strategy (could ideally be years in the future) that outlines a business’s overall marketing objectives. A GTM is aimed at a specific shorter-term timeframe and asset (product or service). Businesses prepare GTM strategies to optimize potential success and minimize risk when introducing a new product or service to market.  How to connect with AgileDad: - [website] https://www.agiledad.com/ - [instagram] https://www.instagram.com/agile_coach/ - [facebook] https://www.facebook.com/RealAgileDad/ - [Linkedin] https://www.linkedin.com/in/leehenson/