3 Techniques To Positively Influence People

3 Techniques to Influence People Logical Appeals (Head) Logical appeals tap into people’s rational and intellectual positions. You present an argument for the best choice of action based on organizational benefits, personal benefits, or both, appealing to people’s minds. Emotional Appeals (Heart) Emotional appeals connect your message, goal, or project to individual goals and values. An idea that promotes a person’s feelings of well-being, service, or sense of belonging tugs at the heartstrings and has a good chance of gaining support. Cooperative Appeals (Hands) Cooperative appeals involve collaboration (what will you do together?), consultation (what ideas do other people have?), and alliances (who already supports you or has the credibility you need?). Working together to accomplish a mutually important goal extends a hand to others in the organization and is an extremely effective way of influencing. Leaders who effectively use these influencing tactics can achieve their goals and objectives more successfully than leaders who lack that ability, regardless of where they sit in an organization.