How to Work Out the USP’s of Your Business & Brand

Today I wanted to share an exercise on the podcast that will enable you to work out and get clear on the USP of your business and your brand's purpose.   So why should you do this? Knowing why you’re unique is vital to show your own take on your business and stand out from your competition. Plus it gives your brand it’s a purpose and why you do what you do.   I’ll be going over a checklist of questions and tips for you to think about while you’re discovering and working out the USP of your business. It’s the perfect exercise to journal over and dive into what makes your business special.   This exercise is one part of a three-part process in my free Brand, Design & Product USP Checklist you get for free when you sign up to my newsletter. I’ll be sharing the brand part today but if you want to grab the full exercise part then download it here.   Let me know how you got on with this exercise over on Instagram @arnoldandbird   How to Work Out the USP’s of Your Business & Brand show notes