213. How to Create a Strategy for Your Content

I know you’ve seen the podcast episodes, blog posts and ads for online tools that all promise a quick and easy way to plan out your content for weeks, months, even years at a time. I’m guessing that’s why you clicked on this episode and decided you’d give it a try.    And while I can appreciate putting together any sort of plan for the future, use caution when you plan too far in advance. In other words, don’t plan out more than a quarter at a time.   There are so many reasons why I don’t want you to plan out your whole 2023 content calendar, not the least of which being...Well, have you seen what the online business world has looked like these last few years? Enough said!   There has been more pivoting and changing directions going on in the last few years than I could even touch on. It would be a waste of your time and money to plan more than a few months ahead. That said, I DO think there’s a lot you can do to get ready for the next month, quarter and year. And THAT’s what this episode is all about.   Mentioned in This Episode At-a-Glance Calendar They Ask, You Answer by Marcus Sheridan Episode 211: How to Develop Your Content Ideas Episode 212: How to Create a 90-Day Content Plan Episode 57: Your Content is About Your Audience, Not You Episode 63: Staying Inside Your Zones of Genius Episode 73: Repurposing Content for Maximum ROI with Amy Woods Episode 144: 6 Reasons You Need to Ask Your Audience