177. Leveraging Other People’s Audiences & Putting it All Together

Chances are, you’re missing the two big links in your content and marketing strategy. Sure, you’re publishing content regularly. You might be emailing your audience at least semi consistently. And this is great for nurturing the people who are already following you.   But are you leveraging other people’s audiences so you can put together the pieces of minimum viable content marketing? I’m going to take a wild guess and say no, you’re not.   The most common complaint I hear from podcasters is that they’re struggling to grow their audience. Their email list isn’t growing. And their social media isn’t getting any interaction.   It’s no wonder, because they’re doing little to grow any of these.   This week on the podcast, I’m again sharing why leveraging other people’s audiences is key to the success of your content marketing. And I’m also sharing a bit on how to put all these pieces together. Mentioned in This Episode   Ask Your Audience Challenge Episode 158: Case Studies: Tying Pillar Content to Other Content Episode 165: What to do Before You Work on Your Content Episode 167: Two Tips for Podcasters to Grow Their Email List Episode 169: Engaging New Subscribers With Your Welcome Sequence Episode 171: The When, What, and How of Nurturing Emails Episode 173: The Importance of Pillar Content in Your Business Episode 175: How to Use Social Media to Promote Your Podcast (or Not) Listen to the whole Minimum Viable Content Marketing series on Spotify