143. Scale Your Service-Based Business with Digital Products with Destini Copp

Like it or not, service providers have their own glass ceilings. There’s only so much time in the day to do spend offering your services to your clients. Eventually you’ll reach a revenue limit--there’s no more time in the day and it’s not possible to raise your prices more. This glass ceiling is one of the big reasons why service providers choose to scale their businesses with digital products. It opens up more possibilities for creativity and revenue (and time freedom, if done right!). On this episode of The Content Experiment Podcast, I’m chatting with Dr. Destini Copp, a business and marketing expert who helps business owners scale with digital products. We talk about where to start with digital products and her recommendations for how to offer a product that turns your customers into 1:1 clients. Of course, the episode wouldn’t be complete without some discussion on where to get the digital traffic needed to make a product venture successful. Tune in!   Mentioned in This Episode SCALE Your Business Summit Ask Your Audience live challenge   About Destini Copp Dr. Destini Copp is a business and marketing expert who helps entrepreneurs scale their digital product revenue with automated sales funnels and reduce their reliance on services or freelance work. She is a college marketing professor turned online entrepreneur and a wanna-be, Serena Williams-like, tennis player. She is the host of The Course Creator’s MBA Podcast and the Creator of The OneClick MBA membership. You can connect with Destini on her website, as well as LinkedIn, Pinterest, Facebook, Instagram, and Twitter.