101: The Power of Pinterest with Amber Peterson

You know Pinterest is a great resource for recipes and crafting, but did you realize that Pinterest is actually a powerful, search engine (not social media platform) that exists solely to drive traffic to your website?  Amber Peterson, Pinterest Specialist and Founder of Pinwheel Strategic Marketing, and I chat about how to give all your archived content new life on Pinterest, how to create eye-catching actionable pins, and how to convert audiences once they arrive at your site. To learn more from Amber about leveraging the power of Pinterest in your business, don’t forget to sign up for The Content Experiment Summit. She will be one of 25 speakers who are sharing bite-sized tips and tricks on how to get a better ROI on their time and financial investments in content and marketing. Follow the link to sign up for the waiting list. Registration opens Feb. 26. If you’re listening to this episode after the fact, don’t worry, you can sign up to be on the waiting list for the next round! Tune in! A full transcript of this episode is available on my website. Mentioned in This Episode Pinwheel Strategic Marketing Pinwheel Strategic Marketing FREE Webinar Series FREE Pinterest Marketing Blueprint The Content Experiment Summit About Amber Peterson As a Pinterest marketing specialist and the CEO of Pinwheel Strategic Marketing, Amber Peterson knows that carefully crafted content paired with an intentional Pinterest strategy is the key to long-term visibility for most businesses. Whether she is creating and managing Pinterest strategy for her clients or educating on the value of these strategies, Amber leverages her marketing expertise to grow visibility and website traffic for entrepreneurs and business owners. When she is not working with her clients, she loves being outside with her family in the beautiful Pacific Northwest, wine tasting, and planning her next vacation.   You can follow Amber and Pinwheel Strategic Marketing on Instagram, Pinterest, or join her Pinterest Marketing Lounge on Facebook.