The Increasing Importance of Video Content

It’s finally happened. Mainstream companies are beginning to understand what many of us have known for a long time. Online video is big enough to shape the world! The Official Charts Company have decided to incorporate online video views into the official pop charts! Isn’t that crazy? Maybe not. We’ve been harping on about the importance of video for so long, maybe it’s surprising that it’s taken so long to go mainstream in this way. In this week’s podcast episode I discuss: How mainstream industries are waking up to the power of online video Now is the time to get into video content, and it's not as difficult as you think How you make sure a single video can be repurposed into the maximum number of other formats If you want to listen to the full podcast episode, click here.