Nick Saltarelli (Mid-Day Squares) - How he built a passionate audience, why his family decided to found a chocolate company, and their approach to content

Our guest today is Nick Saltarelli one of the Co-founders of Mid-Day Squares. Mid-Day Squares is the first functional chocolate bar. Nick founded the company with his wife, Leslie and brother-in-law Jake. We discuss how and why his family wanted to start a chocolate company, why they decided to vertically integrate instead of outsourcing manufacturing, their combination of marrying content with a CPG and much more. Without further ado, here’s Nick. And there you have it. I hope you all enjoyed Nick’s story of how and why he started Mid-Day Squares. Did you always want to know you wanted to be an entrepreneur? What were some of the pivotal moments in your life that helped shaped you personally and professionally, how you wanted to work with people? Why did you focus on CPG? How did you meet Lez? How did you land on chocolate? Why did you decide to share everything publicly? How did Jake come on board? Is it a tough dynamic working with your wife and your brother-in-law? What was your process for raising capital? How did you think about brand and branding? Why did you decide to create your own manufacturing plant vs. outsourcing manufacturing? How do you think about storytelling and building a passionate audience?

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.