Mark Gainey (Strava) - Building the social network for athletes

Thank you Mike Ghaffary for the introduction to our guest today, Mark Gainey, the founder of Strava. Strava is the #1 app for runners and bikers and is the destination to record any activity. In this conversation we talk about how Mark's passion for sports compelled him to Strava, what focus really means as a founder and Mark has some amazing examples of that, we also talk about scaling and his approach to building community. Without further ado here's Mark.Some of the questions I ask MarkThe first company you founded was in the B2B space, which did really well Kana Communications. What made you want to build a B2C company? Finding motivation, staying inspiredWhy did you decide to focus on cycling, since I remember when we first spoke you were a very competitive runner and you were very competitive in college at crew?What was the insight that led you to found Strava?What was the initial go to market strategy and how did you think about how the go-to market ties into the vision?How did you acquire your first customers?Athletes are normally aren't one sport athletesHow did you approach the balance of focus on a core problem/customer set vs. expanding to different use cases?How did you approach growth?Growing by partnershipsWhen did you decide to not just focus on biking but to also focus on measuring other activities?What was the moment or several moments on your journey that helped made you stop and realize "ok, there's certainly something here", some type of validation?How did you think about competition and who is a competitor vs. partner?How did you approach your pricing strategy and what you to make free vs. premium?What was your approach to community? Was that always the intent?I know you were a huge athlete growing up and very competitive. How has that helped shape you as a leader and influenced your approach on how you've build Strava?How do you make sure it's decentralizedWhat's next? What do you see is next for Strava?What's the best piece of advice that you've received?What's one piece of advice for entrepreneurs?

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.