Lindsay Kaplan (Chief) - Building the network for women leaders

Our guest today is Lindsay Kaplan, Co-founder of Chief. Chief is a private network focused on connecting and supporting women leaders. Previously, she was part of Casper’s founding team to lead communications and brand engagement. In thie episode you'll learn about the inner workings of professional networks, the opportunity she saw, why she decided to structure Chief as a for-profit scalable entity, and her approach to brand.You can follow Lindsay on Twitter @lindsaykapSome of the questions I ask Lindsay:What was your attraction to working on startups vs. corporate?Why marketing?Before you became the first hire at Casper, you worked for a few companies that didn't make it. What were some of your learnings from those experiences?What was it like being on a rocket ship at Casper?What did that teach you about yourself and how to scale a company?What was the insight that led you to found Chief?Why did you decide to raise capital?What were the main concerns from investors when you were raising your seed?How were you able to pivot during COVID?Did you find that members were frustrated they couldn't meet others in person or were excited that they could meet many more people since it's virtual?Did you decide to expand into other markets more quickly since you had to transition online?How did you approach growth?What's one thing that you would change about fundraising?What's one book that inspired you personally and one book that inspired you professionally?What's the best piece of advice that you've received?What's one piece of advice for founders?

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.