Ksenia Yudina (UNest) - How she's Helping Parents Invest in Their Kids

Our guest is Ksenia Yudina, the Founder and CEO of UNest, the first mobile app that makes it easier than ever for parents to open a simple and affordable tax-advantaged investment account for their kids. We talk about how she immegrated to the U.S., transitioning careers from real estate to finance and where she realized alot of new parents are very motivated to invest in their parents, but don’t kow where to go. Without further ado, here she is. What was it like moving to the United States at 18? What was your first American experience like? How did you make your way to California? How did you become attracted to finance? What was the insight that led to the founding of UNest? Went to alot of networking events First round of capital - Seed round FB Groups that have kids What is the mission? What’s the monetization model? How did you approach getting early adopters excited about UNest? You just raised $26 million, what has been your customer acquitition strategy? How are you looking to scale? What’s the incentive to stay with UNest long term? How did you go about building a technical team? What was the next step? When did you raise investment?What was the biggest reason why investors believed in the product?What was the biggest reason why investors passed? What’s one thing you would change about fundraising? What’s one book that inspired you personally and one book that inspired you professionally?From Zero to OneHard Things About Hard ThingsThe Most Important Thing What’s one piece of advice you have for founders?

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.