Justin Kolbeck (Wild Type) - Creating the most sustainable seafood, the state of the ocean, and developing fast feedback loops

My guest today is Justin Kolbeck, CEO and co-founder of Wild Type. Wild Type is on a mission to create the cleanest most sustainable seafood on the planet, starting with salmon. This is the first founder of a cell based food company I've had on the show and as someone who didn't know much about cell base food or commercial fishing, this was quite eye opening for me. We talk about the current state of the ocean, the supply chain for fish, the process for producing cell based food and their approach to quick feedback loops in trials.Some of the questions I ask Justin:When were you first introduced to cell based seafood and meat?What was your attraction to entrepreneurship? What was that decision making process like? Was it gradual?What was the insight that led you to founding Wildtype foods?Why is this product so essential for the world? What's the current state of commercial fishing?Why do you believe you were in a unique position to found this company?When founding WildType Foods, what was the first step? How did you approach making a cell based salmon product?Why did you decide to start with salmon?What's your go-to-market strategy?How do you imagine your ideal consumer?Is there a difference in taste?How did you approach investors and raise capital?What's one thing you would change about fundraising or venture capital?What's the best piece of advice that you've received?What's one piece of advice for founders?

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.