Jordan Gaspar (AF Ventures) - How she transitioned from law to investor, when brands are going omnichannel, and her approach to portfolio construction

Our guest today is Jordan Gaspar, the Managing Partner at AF Ventures. AF Ventures is dedicated to growing the next generation of brands, having invested in Circul, By Heart and Harmless Harvest. We discuss how she founded AF Ventures and leveraged her network as a lawyer, and how she thinks about growth for digitally native brands in this current age. Some of the questions I ask her: Can you please share a little about AF Ventures background? What was your initial attraction to consumer brands? How has AF Ventures evolved over the past few years? What are the most recent trends within consumer that you are most passionate about? How has COVID impacted recent trends? Does a product “need to work in retail” for you to invest? Why did you decide to raise a SPAC? We’ve also seen incredible growth from brands despite global supply chain issues. As an investor and advisor, how do you navigate or comprehend where we are currently at? What’s one thing you would change about venture capital? What VC advice do you have for entrepreneurs/founders?

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.