Brett Thomas (CAVU Venture Partners) - How He Adds Billboard Value, His Approach to Brand Building, and When Consumer Companies Should Raise Capital

Presenter: Burkland Associates helps you build the right systems that can keep up with your growth and can handle all the finance, accounting, tax and hiring services that consumer startups need to scale. For more information head to burklandassociates.com Presenter: Skillful runs online, immersive programs that help people launch and accelerate their careers in business roles in tech - Strategy & Ops, Product, Strategic Finance and Growth. Early bird applications for the Core Sprint are now open - use the exclusive code EARLYBIRD2021 if you apply before Dec 1 Click Here to Apply to the Next Cohort   Our guest today is Brett Thomas co-founder of CAVU Venture Partners. CAVU Venture Partners builds brands for a healthier world. Some of their investments include WHOOP, Poppi, and Once Upon a Farm. We chat about his transition from hedge funds and the public markets to early stage companies, how his introduction helping companies was getting on billboards and the impact of that channel and how he came to found CAVU. Without further ado, here's Brett. In this episode you will learn: What was your initial attraction to consumer brands? How did you end up at Scout Capital? How did CAVU come together? What's the differentiation at CAVU? When do you typically get involved in startups? Should startups pay more attention to offline What were you learnings from COVID When does it make sense to go to retailHow do you find where the consumer is going How do you get to conviction within a company? How do you think about brand? What makes a compelling brand? What's the main reason why you pass? How do you think about product differentiation? When does it make sense for companies to start omnichannel from the beginning? How should a company think about their channel marketing mix? What's a successful marketing campaign to you? What's one thing you would change about venture capital within consumer? What's one book that inspired you personally and one book that inspired you professionally? Steven Schwartzman - What It Takes What's one piece of advice for founders?