The Science Of Shopping — Paco Underhill

Subscribe to Charles' Alpha Investor newsletter today: https://pro.banyanhill.com/m/2054150Coming soon to your kitchen table… Our food system is facing a complete overhaul, and all of us have been impacted in some way. Bestselling author and researcher Paco Underhill reveals the future of food in his latest book, How We Eat. And he’s also the author of one of the most important books on retail, Why We Buy. Host Charles Mizrahi sits down with Underhill to talk about where food and retail are headed — and how companies strategically influence the customer experience.Topics Discussed:An Introduction to Paco Underhill (00:00:00)Stumbling Into It (00:02:16) Revolutionizing Retail (00:12:09)Staying Power (00:21:59)The Power of Bundling (00:31:17) Magic Pixie Dust (00:37:16)Guest Bio:Paco Underhill is a New York Times bestselling author and Strategic Advisor of Envirosell Global LLC. His clients include more than a third of the Fortune 100 list. And his breakthrough book, Why We Buy: The Science of Shopping is used in college courses, training programs, and research studies across the world. As a seasoned speaker and presenter, Underhill has traveled to over 50 countries to discuss his research with students and professionals across various industries. His latest book (below) details the transformation of our food system — from how things are grown to where we buy them. Resources Mentioned:·  How We Eat: The Brave New World of Food and Drink·  Why We Buy: The Science Of ShoppingTranscript: https://charlesmizrahi.com/podcast/ Don't Forget To... • Subscribe to my podcast! • Download this episode to save for later • Liked this episode? Leave a kind review!

Om Podcasten

I’m Charles Mizrahi. I currently write Alpha Investor — one of America’s fastest-growing investment publications — and have had nearly 40 years of experience as a floor trader, hedge fund manager and money manager on Wall Street. In fact, I was once named the No. 1 trader in the nation by Barron’s. But the story of my rise through the ranks is about more than just success — it’s about achieving the American Dream. You see, I didn’t grow up wealthy. But I did grow up with the belief that America was the greatest nation on earth — a land of freedom and opportunity. And right now, I’m on a mission to prove that it still is. Although we’re constantly being told by the media that America’s best days are behind her … I know the opposite to be true. That’s exactly why I started Real Talk: The Charles Mizrahi Show. With this podcast, I want to help you — and as many other Americans as possible — rekindle the American Dream and realize that we, the people, have everything we need to get ourselves back on track. Each episode features in-depth conversations with high-profile guests who share their own unique American Dream stories, and their views on the current state of our nation. I’ll also share with you my passion for teaching everyday people how to prosper through America’s greatest wealth creator: the stock market. Because I believe we all have a patriotic duty to give back to this country — which has done so much for us.