Ep 12. Susan Daniels OBE, CEO National Deaf Children’s Society: Driving Change and Dreaming Big!

“Our vision is a world without barriers for every deaf child... Our job as an organisation is to challenge the culture of low expectations (for deaf children)” There are over 50,000 deaf children in the UK and more than 34 million deaf children worldwide. It is important to encourage them – and their families – to dream big. Susan Daniels is the CEO of the National Deaf Children’s Society, the UK’s largest charity for deaf children. The organisation raises awareness and provides expert support to families on childhood deafness, and campaigns for deaf children’s rights, so they have the same opportunities as everyone else. As someone who sees herself as a leader, who just happens to be deaf, Susan is steadfast in her belief that a deaf child can do and achieve anything that a child with hearing can. What holds deaf and disabled children back are the inherent structures and expectations in society and education systems. Getting rid of such social, educational and cultural barriers is the first step towards meaningful equality. We explore the ACEVO report, “Hidden Leaders: Disability Leadership in Civil Society”; and Susan shares her views on what leaders and organisations in civil society and beyond, need to consider in order to be truly disability-inclusive. Susan also reflects on her own leadership journey. Over 28 years, Susan has overseen the National Deaf Children’s Society growing from £1m to £24m annual income, influencing policy-makers and delivering real change for deaf children. Her advice to leaders is to always focus on the Big Picture, choose your battles and when in doubt or stuck, ask others for help. Recorded February 2021.

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Featuring candid, meaningful discussions that get beneath the surface of issues, this podcast aims to inspire, inform and deliver practical insights on the challenges affecting charity and nonprofit leaders today. For the benefit of leaders across the sector and for people who care about the important work of charities. Tackling a different theme each episode, Dhivya O’Connor, a charity CEO herself, invites top CEOs to share their unique insights, expert knowledge, and lessons learned running successful charities. The Charity CEO Podcast is produced and hosted by Dhivya O’Connor. For more details visit www.thecharityceo.com