Out of Home Marketing
The Cambridge Marketing Podcast - Ein Podcast von LightBlueMedia
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This week we discover just how far 'Out Of Home' (OOH) marketing has come in the last 20 years. From humble 'Sandwich' boards and billboards, to iWalkers and iVans - James Surrell of GOMO DIGITAL talks us through what's changed, and why OOH is highly effective.
