Optimize Your Profit for Cash Confidence

“If you think you should be measuring the success of your business through revenue numbers, think again!”— Melissa HoustonWould you rather have higher revenue or higher profit? What if I told you that many businesses with high five-figure revenues are more profitable than many businesses with six-, or even seven-figure revenues? The key ingredient to a successful business is not revenue — it’s profit. Revenue and profit are both important, of course, but profit is the key to growth...

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The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.