Episode 05 - What is Social Listening and how can it be used ethically by companies?

In this episode, we're tackling the fascinating subject of social insight and social listening. Everyone knows how big a part social media plays in the lives of consumers. After a series of data breaches and the likes of the Facebook and Cambridge Analytica scandal in 2018, any use of consumer data by companies can be perceived as a bad thing.   We talk about whether social insight, gathered from billions of people's public rants on social media is a force for good, and how it can help organisations stay relevant and in touch with the views of society.