Minna Technologies CMO, Christoffer Pettersson, Explains the Advantages of Starting B2C and then Pivoting to B2B

In this episode of The Breakout Growth Podcast, Sean Ellis interviews Christoffer Pettersson, CMO of Minna Technologies, a SaaS product for banks. The product empowers banks to make recommendations to their customers of ways to save on recurring subscription fees.  Initially, Minna Technologies focused on offering this functionality directly to consumers but over time realized the best way to monetize was via banks.  However, because of their early B2C efforts, Minna Technologies was able to really refine their user experience based on a deep understanding of consumer behavior. They continue to maintain a direct to consumer user base as a “sandbox” for driving improvements in both the product and the way customers engage with the product.  This direct to consumer sandbox overcomes one of the largest challenges of working in a B2B banking environment, which is understandably a low risk tolerance.  By the time a bank wants to consider rolling out an improvement, Minna Technologies can present data showing that it really is an improvement.  In the conversation, Sean and Christoffer also discussed the typical communication challenges of growing a team from 5 people to 55 people. They explored how to use both a North Star Metric and OKRs to help drive alignment and coordinate execution cross-functionally.  Learn more about CMO Christoffer Pettersson at https://www.linkedin.com/in/christofferpetterssongbg/Learn more about Sean Ellis at www.SeanEllis.me Get full access to Sean’s Substack at seanellis.substack.com/subscribe