Growth Snack: Prioritizing High Impact Growth Experiments with ICE

Prioritizing experiments is a bit of an art and a science, but how do you get it right? Find out in this week’s Growth Snack: The Breakout Growth Podcast Short with Sean Ellis and Ethan Garr. When Sean was struggling to find a good way for teams he led to compare growth ideas across dimensions he needed a tool that would balance the need to move the needle with the need to move fast. He came up with ICE scoring, and since then, thousands of growth teams have used this as their starting point for choosing experiments.  In this Growth Snack, we share insights that will help you tune whatever approach you use for prioritizing experiments.  Whether you use ICE or another system, this quick conversation can help you think about the best ways to surface and choose the high-impact ideas most likely to accelerate growth in your business. We discussed:  * What’s important when picking growth ideas to test (00:57)  * The basics of Impact  (02:59)  * Understanding Confidence (04:09)  * Using a little bit of creativity to assess Ease (05:13)  * Haphazard testing and other pitfalls (06:30)And much, much, more . . .  Get full access to Sean’s Substack at seanellis.substack.com/subscribe