AfterShokz Marketing Director and Agency Share How Innovative Headphone Company is Driving Breakout Growth

In this episode of The Breakout Growth Podcast, Sean Ellis interviews Aryal Smith, Marketing Director at AfterShokz, makers of innovative headphones that are ideal for athletes who need to stay aware of their surroundings. Joining Aryal for the interview is Jeff Goldenberg, co-founder and Chief Strategy Officer at Abacus, a leading performance digital agency that has been working with AfterShokz for over two years. Since 2015, AfterShokz’s annual revenue has grown by 2000% and its monthly output of headphones now exceeds 200,000 units. AfterShokz headphones use bone conduction technology which enables them to offer situational awareness and a great listening experience. In the interview, Aryal and Jeff share their insights into what is driving AfterShokz breakout growth.  They cover a broad range of topics including:The challenge of communicating how a physical product offers a unique experienceSome of the challenges of a multichannel approach to growthHow to effectively use video in online advertisingHow a digital agency works effectively with a high growth clientHow they used a grassroots approach to gain traction and continue to drive growthChallenges of marketing a very innovative consumer electronics productSee detailed growth studies on companies interviewed for the Breakout Growth Podcast at https://growthhackers.com/growth-studiesLearn more about Aryal Smite at https://www.linkedin.com/in/aryal-smith-8a552770/Learn more about Jeff Goldenberg at https://www.linkedin.com/in/goldenbergjeff/Learn more about AfterShokz at www.aftershokz.comLearn more about Sean Ellis at www.seanellis.me Get full access to Sean’s Substack at seanellis.substack.com/subscribe