Episode 281: Acquiring High Quality Clients with Heidi Taylor
Acquiring High Quality Clients as a Creative Service Provider In today’s episode of the podcast, I’m chatting about attracting high quality clients with business growth coach Heidi Taylor. As a creative service provider, you may have found yourself connecting with clients who aren’t quite the best fit for your unique service. And in this episode of the Brand Strategy Podcast, Heidi shows us how to leverage our individual strengths to call in our ideal clients. If this kind of topic is just what you’re looking for, then be sure to tune into the full episode above! Takeaways + Helpful Insights to Acquire High Quality Clients * Identifying Challenges in Client Acquisition: This conversation with Heidi delves into the challenges creatives and service-based business owners face in attracting the right clients, like dealing with low-quality leads, evolving beyond the current audience, and unconsciously continuing to sell to client who aren’t quite the right fit. * Leveraging Strengths for Client Alignment: Heidi emphasizes the importance of understanding and leveraging individual strengths, using the Gallup StrengthsFinder assessment as a tool. She shares some fantastic examples of clients who successfully shifted their focus by aligning their strengths with their client’s complementary strengths. * Language and Messaging in Marketing: Heidi shares the significance of using client language informed by strengths to attract clients who truly are the right fit. Heidi provides practical tips into how adjusting language and marketing strategies can lead to more effective client communication. * Case Studies: Heidi shares two case studies where clients underwent significant shifts in their businesses by reassessing their strengths, client relationships, and aligning their services with their natural abilities. * Final Takeaway: Heidi encourages business owners to conduct a yearly postmortem on their businesses, evaluating client alignment, strengths, and overall satisfaction. She offers a free resource for the audience to guide them through this process. CONNECT WITH HEIDI Heidi’s Instagram Heidi’s LinkedIn Heidi’s Freebie: Four Questions to Find Your Perfect Clients FOLLOW ALONG Brand Strategy Podcast Instagram Pinterest Leave a Review! LIKE THE SHOW? IN ORDER TO PROVIDE CONTENT YOU LOVE I WANT TO HEAR FROM YOU! SUBSCRIBE TO THE BRAND STRATEGY PODCAST AND LEAVE A 5-STAR REVIEW HERE. THE MORE REVIEWS, THE MORE I’M ABLE TO PROVIDE THIS FREE-ACTIONABLE CONTENT!