Episode 217: 5 Quick Ways to Get Better Results with Facebook and Instagram Ads with Till Agency
Are you interested in running Facebook or Instagram ads for your business? While you may be hesitant to try out a new platform, Facebook and Instagram’s platform has made it simple for you to get started and test out a paid ad strategy. In today’s episode, we’re joined by Jesse Morquecho of Till Agency, where he’s sharing encouragement to small business owners who are ready to test out paid advertising channels in their business. Till Agency has a single goal: Helping businesses scale through digital marketing. The founders and their team of 12 specialize in helping clients grow through social advertising and SEO. Till owners include Davey Jones, Jesse Morquecho and Ryan Akins. Learn more about the team at https://till.agency. Stop leaving money on the table and learn how to start running Facebook and Instagram ads TODAY! In this guide from Till Agency, you’ll learn: – How Facebook + Instagram ads actually work – The anatomy of an effective Instagram or Facebook ad – Our top 3 tips for ads that convert – The anatomy of an effective Instagram or Facebook ad – How to set up a campaign in Ads Manager (the easy way!) GRAB THE GUIDE Why Facebook & IG Ads Work for Small Businesses Investing in advertising is a tough decision, but what’s even tougher is figuring out which platform and how to manage it. With so many advertising and marketing platforms out there, where do you even start? Luckily Instagram and Facebook, together offer a simple platform that makes it easy to get started. Did you know that 75% of the US is on one or the other platform—this means your audience is likely already there. With the interest based targeting, this provides a bit more of an advantage to you on this platform. How to Determine If Your Ad Strategy Is Working? When you’re spending advertising dollars on a platform, one things you’ll want to do it understand if it’s working. Start by having a goal that you want to see, which will help you with planning out your advertising. If you’re trying to drive traffic to your site, you can take a look at the clicks on your ads. If you’re attempting to convert your audience into leads, you can use the pixel to help track. Whatever your goal, make sure that you’re tracking it! You’ll also want to consider your Customer’s Lifetime Value, because while you may acquire a new customer for your services, that one time ad spend could lead to a long-term agreement. Over the last few years, we have seen digital privacy make it a little more difficult to track. This means that you’ll really have to keep an eye out for trends and upticks in your business. You should trust your gut when it comes to increases in your metrics that drive your business. Your data will be the overarching metrics that you’ll want to keep an eye on in order to determine if your ad strategy is working. Weighing the Cost of Advertising In your business, there are so many ways to get your name in front of potential new clients. Whether you’re focused on content creation, SEO, organic marketing, guest posting, etc., you’re putting in the time and effort in all of these.