Episode 214: The Method I Used to Skyrocket My Design Biz
Is it time for you to scale your business and get strategic with how you’re growing? In today’s episode, I’m sharing my tried and true method that I used and still use to skyrocket my design business. Listen in as I walk through this three step blueprint method that has created freedom with my time, a seamless client experience in my business, and continues to provide me with ideal client inquiries. Enroll in Brand Strategy School Today’s episode is brought to you by Brand Strategy School, where I teach the blueprint to my signature process as outlined in today’s episode, to designers create their dream design business and connect with their ideal clients. Inside Brand Strategy School, I’m peeling back the curtain on my signature brand development process I’ve used to transform my business from blending in and barely making it to thriving and crafting heartfelt brands that authentically convert for my clients! ENROLL NOW The Brand Strategy Blueprint When I first started my business, I had a really tough time with imposter syndrome. So much so, that I applied for and was offered a corporate job to escape it. I knew I was at a crossroads and how I handled it would impact my career. So I took a leap and tackled my business head on by turning down the job offer. Coming out of that experience, I put everything I had into setting myself apart, which skyrocketed my business. Today, I’m walking you through the three step process that I followed to take my design business from struggling to what is now a sought after multiple six figure business. It has allowed me to not only do the work that I love, but to have an incredible deep impact in the lives of not only my custom design clients, but also the hundreds of designers that I have coached over the years. The Brand Strategy Blueprint is the step-by-step strategy that I teach in the Brand Strategy School. Focused on Super Charging Strategy So many of my peers were focused on the design rather than the strategy. In this industry, I found that strategy is a key that unlocks your earning potential as as designer. You’re able to create lasting results for your clients in addition to a beautiful brand. Why does strategy play such an important role for you as a designer? If your clients aren’t seeing direct measurable ROI, then your strategy process isn’t doing what it can for you or your clients. You can create powerful and measurable results for your clients when you dive into strategy. Strategic brand development allows you to create scalable income in your business. How do you utilize strategy for your clients? As a designer, you have to go deeper than just the demographics or the shopping habits of your client’s ideal client. Get into what matters to them, their ideals, and how they’re making decisions—this will allow you to design for them in a way that impacts their decision to book your client. Guide Your Clients with Confidence The next step is to guide your clients with confidence. If you struggle with imposter syndrome like I did, let’s work to release that! Imposter syndrome impacts your confidence, which impacts your client experience. Once you’ve released that, you can guide with confidence through expert posit...