The Nonprofit End-of-Year Survival Toolkit Part 3: Your GivingTuesday Roadmap

ABOUT THE BLACK FUNDRAISERS' PODCAST The Black Fundraisers' Podcast was founded in 2021 by Kia Croom, a 21-year Nonprofit Fundraiser and Marketer. To learn more about Kia’s work or to connect with her, visit www.kiacroom.com. Connect with us on IG & YouTube @Kiacroom ABOUT TODAY’S GUEST Throughout the nonprofit universe, Jessica is known as one of the industry’s most dynamic and exciting fundraisers. She’s admired for her ability to pull truth and actionable recommendations from raw data, for her determination to seize every challenge as an opportunity, and for her bedrock belief that “best practices” are only the launching point for the results-boosting advances she creates. While Jessica started in the industry long before this whole “world wide web” thing — helping her clients raise more than $30 million a year — she has quickly developed a reputation for not only her direct mail prowess but her digital acumen as well. To learn more about The Harrington Agency visit: https://theharringtonagency.com/ Here are the resources Jessica shared Giving Tuesday official site, with logos and ideas -- https://www.givingtuesday.org/ ; here’s the specific link for agencies/organizations: https://www.givingtuesday.org/givingtuesday-toolkit-for-nonprofits/ Giving Tuesday resources from different vendors (while they are trying to sell product, there are always some good nuggets of information): a. https://www.classy.org/giving-tuesday/ b. https://donorbox.org/nonprofit-blog/giving-tuesday-toolkit c. https://bloomerang.co/blog/givingtuesday/ Giving Tuesday “201” quiz – https://mrxx7zvrxlw.typeform.com/to/RCiIF95q Jessica has also offered complimentary 20 min sessions to help you maximize your GivingTuesday efforts. https://calendly.com/jessica-tha/giving-tuesday-prep-session This podcast is hosted by ZenCast.fm

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Research indicates Black fundraisers bring incredible intrinsic motivation, passion and lived experience to their work, yet they are not experiencing inclusion within their organizations. Instead, they’re confronted by white supremacy, anti-Blackness and experience workplace racial trauma as a result. Tune in as we shed light on the challenges Black fundraisers contend with, and how they find the motivation to carry on in spite of them. Learn with us, as we explore next-in-class strategies for fund development, fundraising, diversity, equity and inclusion. Celebrate with us as we pay homage to Black culture. Lastly, join our network of fundraisers of color and allies as we elevate Black voices and push for a more equitable and inclusive sector. The Black Fundraisers’ Podcast was founded by Kia Croom, a 22-year fundraising maven who has raised nearly half a billion dollars in a variety of cause areas including but not limited to STEM, anti-poverty initiatives, education, health, HIV/AIDS, advocacy, children & youth, workplace development, re-entry and more. The Black Fundraisers’ Podcast is produced by Kia Croom Fundraising & Philanthropy, a full-scale, Black-woman-owned fundraising firm that works exclusively with organizations fighting the byproducts of structural racism (e.g. poverty, mass incarceration, education inequity, economic injustice and more. Visit www.kiacroom.com to learn more. Don’t forget to subscribe to the Black Fundraisers’ Podcast on Apple Podcasts and YouTube.