The Nonprofit End-of-Year Survival Kit Part 1: The Do's and Don'ts for Direct Response Appeals

ABOUT THE BLACK FUNDRAISERS' PODCAST The Black Fundraisers' Podcast was founded in 2021 by Kia Croom, a 21-year Nonprofit Fundraiser, and Marketer. To learn more about Kia’s work or to connect with her, visit www.kiacroom.com. Email the Black Fundraisers’ Podcast with suggestions for show topics, inquiries, advertising, and sponsorship opportunities at [email protected]. Subscribe to the Black Fundraisers' Podcast wherever podcasts are available Connect with us on IG & YouTube @Blackfundraiserspodcast ABOUT TODAY’S GUEST With an agency background spanning three decades, Tedd Aurelius adds to SG360’s expertise in developing and executing innovative direct marketing strategies that improve the marketing performance of its clients. As the VP of Strategic Services, Tedd leads the account and creative teams where he applies his insights to create new and enhanced client relationships while helping clients achieve measurable results. Tedd’s goal is to help brands create an emotional connection with their prospects and customers by developing One-to-One communications that truly engage, change behavior, and make the cash register ring. This podcast is hosted by ZenCast.fm

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Research indicates Black fundraisers bring incredible intrinsic motivation, passion and lived experience to their work, yet they are not experiencing inclusion within their organizations. Instead, they’re confronted by white supremacy, anti-Blackness and experience workplace racial trauma as a result. Tune in as we shed light on the challenges Black fundraisers contend with, and how they find the motivation to carry on in spite of them. Learn with us, as we explore next-in-class strategies for fund development, fundraising, diversity, equity and inclusion. Celebrate with us as we pay homage to Black culture. Lastly, join our network of fundraisers of color and allies as we elevate Black voices and push for a more equitable and inclusive sector. The Black Fundraisers’ Podcast was founded by Kia Croom, a 22-year fundraising maven who has raised nearly half a billion dollars in a variety of cause areas including but not limited to STEM, anti-poverty initiatives, education, health, HIV/AIDS, advocacy, children & youth, workplace development, re-entry and more. The Black Fundraisers’ Podcast is produced by Kia Croom Fundraising & Philanthropy, a full-scale, Black-woman-owned fundraising firm that works exclusively with organizations fighting the byproducts of structural racism (e.g. poverty, mass incarceration, education inequity, economic injustice and more. Visit www.kiacroom.com to learn more. Don’t forget to subscribe to the Black Fundraisers’ Podcast on Apple Podcasts and YouTube.