TBR Presents - Inside the Proto Lab at SOAR Running

On today's episode, we take a peek under the hood at SOAR Runnings, proto lab. This is their R and D product incubator born from a desire to experiment and push boundaries… In the days leading up to the London Marathon, SOAR has opened its doors for last-minute check in’s with physios, a chance to browse the collection and have some damn fine coffee.  They’d also put out the call to join the proto-lab tester team. Two runners were required to put a brand new product to the test- the marathon speed suit. A one-piece aero suit designed specifically to meet the functional requirements of marathon racers.  I was there to witness the handover, chat with the two testers and get an insight into how the brand is constantly pushing the envelope when it comes to innovation.  Thanks to the team at SOAR for allowing us to come and observe and to Karl and James for being part of the podcast. You can find out more about the proto lab by heading over to @soar_running